Calvin Klein x ELLE – Tjejmilen

A video for Calvin Klein together with ELLE for their campaign I Am Women.

This video was for Calvin Klein in collaboration with ELLE. My job was to capture all the Calvin Klein representative women that were attending Tjejmilen. Tjejmilen is Sweden’s largest sports event for women, with about 25,000 participants, and it’s held right in the centre of Stockholm, Sweden. During the event, Calvin Klein launched their new perfume, WOMEN, a woody perfume combined with floral tones.

The event was full of energy and joy. The participants also got to meet Calvin Klein ambassadors, Alexandra Kamperhaug and Chrystelle Eriksberger.

It was an amazing event, and I had a ton of fun shooting this video. The weather was not ideal, which challenged me to properly expose all the shots during this live event. I also got to run a bit myself trying to capture the women in action.

I first got in contact with Essencius, and they were hosting the Calvin Klein campaign during Tjejmilen. They provided amazing snacks, drinks, and handed out goodie bags. I also got help to capture aerials from Marcus at SkyShooter and some ground shots from Erik Thuvesen. It was a group effort which led to a great video and event.

You can see the video here –