Calvin Klein x ELLE – Tjejmilen 2018

A video for Calvin Klein together with ELLE for their campaign I Am Women.

This video was for Calvin Klein in collaboration with ELLE. My job was to capture all the Calvin Klein representative women that was attending tjejmilen. Tjejmilen is Sweden’s largest sports event for women, with about 25,000 participants, and it’s held right in the centre of Stockholm, Sweden. During the event, Calvin Klein launched their new perfume, WOMEN. A woody perfume combined with floral tones.

The event was full of energy and joy. The participants also got to meet Calvin Klein ambassadors, Alexandra Kamperhaug and Chrystelle Eriksberger.

It was an amazing event and I had a ton of fun shooting this video. The weather was not ideal, which challenged me to proper expose all the shoots during this live event. I also got to run a bit myself trying to capture the women in action.

I first got in contact with Essencius, and they were hosting the Calvin Klein campaign during tjejmilen. They provided with amazing snacks, drinks and handed out goodie bags. I also got help to capture aerials from Marcus at SkyShooter and some ground shoots from Erik Thuvesen. It was an group effort which led to an great video and event.

2 Replies to “Calvin Klein x ELLE – Tjejmilen 2018”

  1. Awesome blog! Do you have any recommendations for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally overwhelmed .. Any ideas? Many thanks!

    1. Hi,

      Thank you so much! I would suggest to start on a free platform. Spend as little time as possible trying to find the perfect layout, and start writing. The main task is to improve the skills to tell great stories. Great stories will always keep peoples attention more than a great layout in the long run. Jump right into writing as fast as possible!

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